The Philippine Travel Exchange (PHITEX) provides a venue for sellers of Philippine tourism products to engage top international buyers in business negotiations. It also continues to be the Department of Tourism’s and the Tourism Promotions Board’s aggressive effort to boost the country’s position in the global market as a top tourist destination.
In support of these objectives this year, PHITEX buyers will not only have pre and post event tours to key Philippine Destinations but even more so, implement tour programs with socio-ecological thrusts.
“Unlike in the past where the post-event tours were primarily for leisure, the 2014 tours are designed with activities that promote sustainability and preservation of environment,” said Tess H. Mauricio, TPB OIC for Marketing and Promotions and PHITEX project director.
