Discovery Samal Invites Travelers to Dive Into a Sun-Drenched Summer of Beachside Fun, Island Flavors, and Tropical Escape

Discovery Samal is making summer feel more irresistible than ever with a vibrant collection of dining and leisure experiences that capture the warmth, color, and carefree spirit of island living. Set against the stunning shores of Samal, the resort invites guests to step into a happy summer of tropical indulgence, where sun-filled days unfold into flavorful discoveries, sunset socials, and laid-back moments designed to linger. 

Guests can savor a lineup of refreshing treats, including Samal mango ice cream, Davao durian ice cream, ube ice cream, summer samalamig, and fresh fruit offerings, each adding a bright, flavorful layer to the Discovery Samal summer experience. 

Araneta City brings a video game-inspired Easter adventure to life

The City of Firsts brings a video game–inspired Easter adventure to life on April 5 as Araneta City transforms into a playful, interactive world filled with egg-citing surprises and egg-stra special activities for the "Level Hop in Araneta City" celebration. Families can explore game-themed play areas and larger-than-life attractions, where kids become the heroes of their own Easter quests.

“Araneta City is celebrating Easter by putting kids and their families at the heart of our city-wide celebration," said Marjorie Go, VP for Marketing of Araneta City. “The City of Firsts is embracing the spirit of renewal and togetherness through activities that bring people together, which we aim to create joyful moments and strengthen family bonds.”

ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.

Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!

SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs

SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu

SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.

From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.

Setting the scenes for Mindanao’s main characters at SM Supermalls

Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character.

And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts.

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.

ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

GEMs for Tomorrow: Nurturing Young Minds with Discovery Samal

Discovery Samal has long recognized its people as “Samal GEMs,” a name drawn from the values of being genuine, enthusiastic, and memorable. These GEMs are known for shaping the guest experience, extending their role beyond the resort through community initiatives and engagement programs. With GEMs for Tomorrow, Discovery Samal brings that same spirit into a focused effort that supports young learners and strengthens ties with surrounding communities.

Discovery Samal launched its 2026 GEMs for Tomorrow program on February 28, 2026, through an outreach in Barangay New Carmen, Tugbok District, where the team connected with local children by distributing school supplies, serving meals prepared by its chefs, and initiating a longer-term education-focused effort.

GEMs for Tomorrow forms part of Discovery Samal’s broader CSR direction, centered on building meaningful relationships within grassroots communities through education. The program focuses on underserved sectors, with children as primary beneficiaries, marking a more active step toward sustained engagement with the community.