“Araneta City is celebrating Easter by putting kids and their families at the heart of our city-wide celebration," said Marjorie Go, VP for Marketing of Araneta City. “The City of Firsts is embracing the spirit of renewal and togetherness through activities that bring people together, which we aim to create joyful moments and strengthen family bonds.”
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In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.
Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.
But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!
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Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu
SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.
From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.
Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character.
And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts.
The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.
ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.
Discovery Samal has long recognized its people as “Samal GEMs,” a name drawn from the values of being genuine, enthusiastic, and memorable. These GEMs are known for shaping the guest experience, extending their role beyond the resort through community initiatives and engagement programs. With GEMs for Tomorrow, Discovery Samal brings that same spirit into a focused effort that supports young learners and strengthens ties with surrounding communities.
Discovery Samal launched its 2026 GEMs for Tomorrow program on February 28, 2026, through an outreach in Barangay New Carmen, Tugbok District, where the team connected with local children by distributing school supplies, serving meals prepared by its chefs, and initiating a longer-term education-focused effort.
GEMs for Tomorrow forms part of Discovery Samal’s broader CSR direction, centered on building meaningful relationships within grassroots communities through education. The program focuses on underserved sectors, with children as primary beneficiaries, marking a more active step toward sustained engagement with the community.
This strategic shift is a direct response to the urgent need for nationwide power conservation. By adjusting daily opening times, SM Supermalls aims to significantly reduce demand on the national grid. This measure ensures that the company effectively manages resources during this time.
"SM is proactively adapting to the current situation by adjusting our operating hours. We remain committed to delivering elevated retail experiences for all Filipinos, supported by our increased use of renewable energy to power our malls," said Steven Tan, President of SM Supermalls.
For more information on your preferred SM branch refer to real-time updates on official social media pages and our website.
