Summer is the perfect time to make memories, try something new, and spend more moments with the people you love. At your most-loved SM Supermalls, it’s easy to Gala To The Max with a wide range of experiences all in one destination.
Whether you’re in the mood for an active day out, a cool indoor escape, or a fun-filled family adventure, SM brings together sports, leisure, and entertainment that make every visit worth looking forward to—because everyday’s a celebration at SM Supermalls.
Araneta City and its corporate social responsibility arm, the J. Amado Araneta Foundation (JAAF), are launching HIBLA: Tradition Woven Forward, a reimagined cultural initiative that expands its annual trade fair into a broader, future‑forward program supporting Filipino weavers and preserving indigenous textile traditions.
“Hibla, meaning ‘fiber’ or ‘strand,’ perfectly encapsulates the essence of what we aim to achieve,” said Diane Romero, Executive Director of JAAF. “Each thread tells a story—of our history, our communities, and our future.”
HIBLA builds on the legacy of Habi Fiesta!, which was held in 2024 and 2025 as a stand‑alone trade fair at Gateway Mall 1, Araneta City. For 2026, Araneta City and JAAF are expanding the initiative into a program that supports weavers beyond the marketplace.
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Discovery Samal is making summer feel more irresistible than ever with a vibrant collection of dining and leisure experiences that capture the warmth, color, and carefree spirit of island living. Set against the stunning shores of Samal, the resort invites guests to step into a happy summer of tropical indulgence, where sun-filled days unfold into flavorful discoveries, sunset socials, and laid-back moments designed to linger.
Guests can savor a lineup of refreshing treats, including Samal mango ice cream, Davao durian ice cream, ube ice cream, summer samalamig, and fresh fruit offerings, each adding a bright, flavorful layer to the Discovery Samal summer experience.
“Araneta City is celebrating Easter by putting kids and their families at the heart of our city-wide celebration," said Marjorie Go, VP for Marketing of Araneta City. “The City of Firsts is embracing the spirit of renewal and togetherness through activities that bring people together, which we aim to create joyful moments and strengthen family bonds.”
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In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.
Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.
But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!
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Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu
SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.
From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.
Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character.
And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts.
