Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM
Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.
Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination.
Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.
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This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.
Let's get into the newest arrivals, shall we?
No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!
This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.
Here's what's new at your most-loved mall, SM Supermalls!
Amplify evening excitement with ’90s OPM icon Radha Cuadrado showing off a new side to nightlife entertainment at Solaire Resort Quezon City
Passion and artistry behind culinary creations have long been shaping people’s dining experiences. Today, a delicious meal can feel even more enjoyable alongside a melodic tune or a thrilling dance sequence. At Solaire Resort Quezon City, a new face of dinnertime entertainment unveils with ’90s OPM icon Radha Cuadrado elevating evenings at Quezon Club leading an eclectic array of local talents.
Three years after opening, Discovery Samal marks a new milestone shaped by Filipino hospitality, meaningful celebrations, and the stories of those who have made it their home away from home
Discovery Samal is proudly stepping onto the national stage as a nominee for Best Resort in the Philippines at the DestinAsian Readers’ Choice Awards 2027 which marks an exciting milestone for the resort and a proud moment for the destination it calls home.
The nomination celebrates the experiences and connections Discovery Samal has created over the past three years. From family getaways and romantic escapes to corporate retreats and trips with friends, the resort has welcomed guests from different backgrounds to come together, celebrate, and create lasting memories on the island.
Customers continue to be the transformation driver for SM Supermalls.
Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.
"Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most."
