Budget hotels are growing in numbers due to increased number of backpackers, and thrifty travelers who opt to go with a simpler hotel accommodation for their journey. Especially for those who just need a place to sleep and relax, budget hotels provides that without spending a lot.Leading the names in budget hotels in the South East Asian region and even here in the Philippines, Tunes Hotel is the brand travelers know. In recent events, the parent company Red Planet has rebranded the chain of hotels to their name.
In the official launch of the brand in the country, it also unveiled the 10th hotel for Red Planet located in Amorsolo in Makati City. This brings the number of Red Planet rooms in the country to 1,720, reinforcing Red Planet as the largest international hotel owner/operator in the Philippines.
Red Planet also owns and operates hotels in Indonesia, Japan and Thailand.
The new Red Planet hotel brand was specifically created to redefine the value hotel experience for domestic and international travellers in Asia by providing a high quality, comfortable and connected, technologically-enabled stay in desirable locations at attractive prices.
“It’s all about value,” Mr Hansing said. “Value for our customers in a hotel that provides a clean, efficient stay and of course staying connected through our investment in providing fast, free WiFi, which is crucial to all of our guests.
“Our commitment to bringing our brand and concept to the Philippines is for the long term and we already have a confirmed pipeline and investment strategy to open more hotels in the coming years.”
A key component of the new Red Planet brand is a highly functional mobile app. Not only is it a simple and efficient booking portal, but when guests arrive at a Red Planet hotel it activates an in-stay mode. The app then feeds information about relevant local events and points of interest directly to guest’s hand-held devices. It also facilitates room-to-room and front desk calling, as well as a chat line, along with many other innovative features.
It is a full package of assistance no other hotel group in the sector offers.
“No matter what class of hotel we are staying in, technology will always play a key part of getting the most out of your stay in the hotel and the city you are in,” Mr Hansing added. “We are always looking to add value to a guest’s stay through our investment in technology at all times.”
Philippines Department of Tourism, Assistant Secretary – Tourism Regulation, Arturo Boncato, attended today’s launch and welcomed Red Planet’s commitment to making value conscious travel more accessible to domestic and international travellers in the country.
“The Department of Tourism has a strong obligation to our country to work closely with international and local companies contributing to vital tourism infrastructure and we are pleased to be able to support Red Planet during the launch of their new brand in the Philippines,” Mr Boncato said.
Mr Hansing added Red Planet would continue to expand in the Philippines as the country “deserved a reliable hotel product in the value sector that people can trust”.
Since opening its first hotel in 2011, Red Planet has welcomed more than three million guests to its 24 hotels. The company has raised several rounds of capital from private investors and anticipates a future public listing in the region.
Red Planet’s nine other hotels in the Philippines are in Makati, Aseana City, Ermita, Quezon City, Ortigas, Angeles City, Cebu, Cagayan de Oro and Davao.
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