DOT Taps Pinoys to be ‘Ambassadors of Fun’

Siargao Island, Surigao del Norte.
 Photo by Sab (@sabrinuuuuuh)

Coinciding with the recent launch of the More Fun Awaits Campaign, the Department of Tourism (DOT) calls on Filipinos to be “Ambassadors of Fun” and promote their hometown’s tourist attractions using various social media platforms.

This is part of the DOT’s crowdsourcing campaign wherein netizens will become tour guides of their locale by posting their own virtual tours or sharing their own photos on their recommended destination, activity, or dishes. 

The campaign aims to build interest on local destinations by assigning a weekly theme, such as must-visit destination, must-try activity, or must-sample cuisine, which will be the basis for the posts. It will tap both ordinary netizens and local content creators as ambassadors of fun. 

For netizens, they can choose a platform—Tiktok, Facebook, Instagram, or Twitter—where they will post a photo or video of the destination/cuisine/activities in their area that they think should be experienced by tourists. The post should include the hashtags #MoreFunAwaits and #ItsMoreFunInThePhilippines and must tag the official DOT social media pages.

DOT inspires Balikbayans to Come Home with ‘Balikan Ang Pilipinas’ Campaign

The Department of Tourism (DOT) has launched the Balikan Ang Pilipinas campaign to encourage Balikbayans to travel to the Philippines this season and visit the country's sites and destinations with their loved ones.

"With the campaign, we welcome our balikbayans back home, who now have the opportunity to be together with their families and friends. This is the chance for them to create new memories while visiting destinations that are now open and safe for tourists." DOT Secretary Bernadette Romulo-Puyat said.