Suit up for the Incredible Adventure at SM Cinema

Get ready to fight crime and evil as the incredible superhero family returns to the big screen! SM Cinema is inviting the whole family for a day of superpowered fun at the launch of Incredibles 2: Incredible Adventure at the event atrium of S’Maison at Conrad Manila.

Interactive booths and exciting activities await families in the Incredible Adventure where kids (and kids at heart!) can experience what it’s like to be a superhero!

SM Cinema Hosts the Biggest Superman Fan Gathering in Manila

“Look, up in the sky, it's a bird, it's a plane... It’s Superman!” 

SM Cinema, as it connects to its audience through the Reel-to-Real experience, celebrates a major fan gathering event at SM Megamall Mega Fashion Hall for the 80th anniversary of the world’s most iconic superhero, Superman!

Fans from different ages were stunned with the centerpiece statue of Superman, the diorama of Kal-El’s ship, and Kryptonian Prison Rings as they set foot on the hall. Superman Hall also displayed fun facts to celebrate the superhero’s history and milestone. Aside from the huge logo seal and a compilation of comic covers, spectacular backdrop for fun photo ops were enjoyed by cosplayers, movie geeks, especially comic lovers who posed beside the photo wall of Action Comics. The celebration of the iconic superhero was made more fun after the passionate fans were able to take home awesome memorabilia like t-shirts, toys, and other merchandise at the venue.

SM Cinema opens first deluxe theatres in Palawan

Palaweños can now enjoy the first deluxe theatres in the province with the opening of the SM Cinema Director’s Club Cinema, plush movie houses with automatically-reclining leather seats, an exclusive food menu, and a dedicated butler.

SM Cinema’s 60th branch nationwide, the Director’s Club, located at the SM City Puerto Princesa along Malvar Road offers a different kind of adventure with five theatres—three digital cinemas and two Director’s Club cinemas—to form the biggest chain of movie houses in Palawan, to date.

The Director’s Club Cinema boasts of an intimate and totally-convenient movie watching experience with 48 LA-Z-Boy-type recliners per theatre. With an uncompromised screen size, top-notch sound system, and meals served to movie patrons at a push of a button, the Director’s Club Cinema is the ultimate chillax activity.