HUGO, with Visa Cash App RB Formula One Team, has designed F1’s first fashion-inspired livery in over 30 years, which is set to debut on track this weekend at the Singapore Grand Prix.
The sartorial-themed livery features a dynamic denim design that pays homage to HUGO’s iconic style. Since Italian fashion label and F1 team, Benetton, donned a historic “united colors” livery back in the 90’s, no fashion collaboration has graced a car’s outfit, despite fashion being at the forefront of Formula One partnerships in recent years.
