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Guests now have even more reasons to make the trip, thanks to a lineup of dining experiences that are just as worthy of the journey. From leisurely breakfasts with ocean views and indulgent afternoon treats to sunset cocktails and thoughtfully curated themed dinners, Discovery Samal proves the best way to experience paradise is one delicious bite at a time.
Bringing Villeroy & Boch to Its Luxury Beachfront Homes
Where Europe's Finest Craftsmanship Meets the Beauty of Philippine Shores
Luxury is often defined by location. True luxury, however, is defined by what endures : heritage, craftsmanship, and timeless design.
For more than 275 years, Villeroy & Boch has shaped some of the world´s most distinguished homes, hotels, and residences through uncompromising German craftsmanship, timeless design and enduring quality. By selecting the renowned European brand for The Residences at Terrazas de Punta Fuego, Landco Pacific reinforces it´s vision of creating homes that combine international standards of luxury with the natural beauty of Philippine coastal living.
Through a partnership facilitated by Kuysen Enterprises, every residence will feature Villeroy & Boch, marking The Residences at Terrazas de Punta Fuego one of the most comprehensive integrations of the brand across a single Philippine residential address.
From dining and fashion to gadgets and wellness, the 95 Deals campaign is a celebration of the communities that have grown alongside Ortigas Land over the past 95 years—thanking shoppers with exclusive offers while looking forward to many more years of memorable experiences.
GH Mall, located at the iconic Greenhills Shopping Center, is offering deals on food and drinks, clothes and accessories, gadgets, and more. Spanish restaurant Alba is offering P95 off on lunch or dinner buffet with every full paying adult, while Cupi’s Wildberry Drink is at a special price of P95. Shop for new kicks and shirts at Vans, which is offering 20% off on select items. Innovator is also offering 30% off if buyers get three products from the store. For new tech, check out The Playbook Store because it’s offering P9,500 off on select gadgets. Check out all the deals at GH Mall here.
In celebration of its 114th anniversary, The Manila Hotel invites guests to relive cherished moments through “I Remember the Day,” a heartfelt campaign that honors the memories created within the walls of the country first five-star hotel.
Since opening its doors in 1912, The Manila Hotel has been the setting for generations of meaningful occasions. From weddings, anniversaries, birthdays, and reunions to graduations, milestone celebrations, memorable stays, and dining experience, the Grand Dame has become part of countless stories shared by families and guests through the years.
Running from July 22 to December 31, 2026, the campaign encourages guests to share a memento from their experience at The Manila Hotel, along with the story behind it. Whether it’s a photograph, a wedding invitation, a menu, or another keepsake, every verified entry will receive a digital Certificate of Appreciation and a promotional voucher. Depending on the type of memento submitted, participants may receive a 15% discount on accommodations based on Best Available Rate (BAR) or a 50% discount at Café Ilang-Ilang for groups of two to ten diners.
Beginning 24–26 July 2026 and available on alternating weekends until 13 December 2026, The Weekend Buffet Collection takes place every Friday, Saturday, and Sunday, inviting diners to return for a different experience each weekend. Every offering is thoughtfully crafted around premium ingredients, seasonal flavours, and immersive dining concepts.
Today's diners are looking for more than just an abundant buffet—they seek memorable experiences that bring people together," says Executive Chef Kristine Oro. "The Weekend Buffet Collection offers something new to discover every weekend, whether it's a family gathering, a celebration with friends, or simply an opportunity to enjoy exceptional food in a beautiful setting."
Mastery of the arts breathes life into each corner of Solaire Resort Quezon City. Floral decorations, art pieces, and culinary delicacies perfect the luxury integrated resort’s unmistakable ambiance. Beyond the passion for craft and creativity, the resort’s seasoned experts welcome guests to a guided journey revealing the secrets of creating comfort meals, refined servings, and more with the Culinary Chronicles experience.
Learn the step-by-step process of creating signature dishes from the Chefs de Cuisine of Trattoria e Dolci, Yakumi, and Finestra with hands-on sessions led by professionals. Each session is designed to be an intimate and engaging experience, where guests explore a world of intention, and unlock immersive culinary techniques. Each class provides up to a maximum of five guests per session with ingredients, alongside a chef’s toque and a personalized apron to take home for an authentic feel at just Php 2,500++ each, with activities open daily.
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Discovery Samal marks its third anniversary with a celebration that reflects the values that have shaped the resort since its opening: giving back to the community, honoring the people behind every guest experience, and celebrating the rich cultural heritage of Mindanao. As the resort commemorates three years of meaningful milestones, it also looks ahead with renewed commitment to creating authentic experiences that connect guests to the heart of the island.
Giving Back to the Community
True to its belief that hospitality extends beyond welcoming guests, Discovery Samal began its anniversary celebrations by giving back to communities in need. In partnership with the Philippine Red Cross, the resort held a Corporate Social Responsibility initiative in Malapatan, Sarangani, supporting families through its Hot Meals on Hot Wheels program and donating clothes, linens, and other essential items. The initiative reflects Discovery Samal's enduring commitment to uplifting grassroots communities and creating a positive impact beyond the resort's shores.
As the Philippine tourism industry continues to gain global recognition, destinations that offer meaningful, accessible, and sustainable visitor experiences are becoming increasingly important. According to the latest World Travel & Tourism Council (WTTC) Economic Impact Report, the Philippines has emerged as one of ASEAN's strongest tourism economies – ranking first in tourism GDP at US$91.8 billion. This thriving sector supports roughly more than 11 million tourism-related jobs, highlighting its vital role in driving inclusive economic growth and community development.
Advancing destination stewardship through conservation, community partnerships, and responsible hospitality
Landco Pacific Corporation and Landco Lifestyle Ventures (LLV), the hospitality and leisure real estate arm of the Metro Pacific Investment Corporation (MPIC Group), reinforced their commitment to environmental stewardship through John Hay Hotels, planting 300 trees and supporting the distribution of 500 Benguet pine seedlings in celebration of International Arbor Day and Baguio City's annual Saleng Festival , helping preserve the natural heritage that defines Baguio as the City of Pines.
Manila Prince Hotel welcomes July with a fresh lineup of dining experiences and limited-time offers across its restaurants. From the launch of Marcelino Café’s a la carte menu to afternoon tea, Chinese specialties, and value-packed dining promotions, guests have plenty of reasons to dine at Manila Prince Hotel throughout the month.
A Fresh A La Carte Experience at Marcelino Café
Marcelino Café introduces its new a la carte dining experience, giving guests the freedom to enjoy their favorite dishes at their own pace. Replacing the restaurant’s lunch and dinner buffet, the new menu is available daily from 11:00 am to 9:30 pm and features Filipino specialties, international classics, pastas, sandwiches, desserts, and more, allowing diners to order exactly what suits their appetite. While lunch and dinner now feature a la carte service, Marcelino Café continues to serve its popular breakfast buffet daily from 6:00 am to 10:00 am. Complimentary for in-house guests, the breakfast buffet is also available to walk-in diners at a promotional rate of Php 688 nett per person.
It’s no secret that tequila shines through as a popular choice at the bar whether it be on its own or as a classic cocktail such as the well-loved Margarita, Tequila Sunrise, or Paloma. This National Tequila Day, Skybar at Solaire Resort Quezon City elevates the celebration with an exciting bar takeover featuring Shinichi Itoh, the Head Bartender at Raion, this July 24, where the best moments with friends become better with the best drinks.
Let the night unfold as a simple drink in hand becomes more this July. Electrifying memories are waiting to be made as the art of mixology perfects each night at Skybar. Relish new tequila-based blends as Ultimate Bartender Champion of 2024 Shinichi Itoh brings his prowess to the party from Raion. The veteran mixologist will be personally serving up a variety of cocktails developed exclusively for the one-night-only takeover, with glasses starting at Php 550++.
Be it a wedding, anniversary, milestone birthday, or baby shower, the resort offers an island destination designed for intimate gatherings, complemented by a Celebrations Package starting at PHP 3,800 per person with a minimum of 30 guests and inclusive of thoughtfully curated event essentials and dedicated planning support.
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When the Philippines’ erratic weather becomes too much, Sydney offers a refreshing change of pace. Its cool winter weather, walkable neighborhoods, scenic harbor, and vibrant café culture make it an ideal escape for travelers looking to slow down and recharge. From iconic landmarks to cozy indoor experiences, here are 10 things to do in Sydney for a refreshing mid-year getaway.
Photo by Talha Resitoglu via Pexels
1. Walk around Circular Quay
Take in the iconic views of the Sydney Opera House and Sydney Harbour Bridge while enjoying cool harbor breezes. The waterfront is lined with cafés, scenic viewpoints, and lively public spaces that are perfect for a leisurely stroll.
Araneta City has always been a place where history and progress meet. Known as the ultimate hub for commerce, entertainment, and transit in Metro Manila, it has grown into a cornerstone that reflects nostalgia while embracing modern urban culture. And among the many landmarks that have defined The City of Firsts, Ali Mall has stood for decades as one of its most recognizable icons.
This year, Ali Mall is celebrating its 50th anniversary, a milestone that further highlights its enduring role in Araneta City’s story of evolution.
Ali Mall was named after American professional boxer Muhammad Ali, who fought in the legendary “Thrilla in Manila” in 1975 at the Araneta Coliseum. It was opened to the public in June 30, 1976, with Ali personally leading its inauguration.
Beachfront mornings in Calatagan, exclusive sunsets at Nasugbu and an active coastal lifestyle in Laiya. Through the Philippine Lifestyle Visa, this isn't a holiday. It's home.
Imagine waking up to the sound of waves. Stepping onto a balcony that overlooks the sea. Spending your days exactly as you've always pictured retirement or remote work should feel — unhurried, sun-drenched, and surrounded by everything that makes life genuinely good.
Capes took over Uptown Bonifacio on June 25 and Southwoods Mall on June 27 as runners, movie fans, families, and furry friends joined the Caped Run. Held in partnership with Megaworld Cinemas, the community run brought a playful superhero-inspired experience to both destinations in support of Supergirl, now showing in Megaworld Cinemas.
Runners wore capes over their workout gear, turning the event into a lighthearted scene of movement, fandom, and shared energy. More than a themed run, the activity gave guests a fresh way to connect with the film outside the cinema, with moments inspired by strength, courage, and adventure.
In an industry where long shooting days, endless commitments, and demanding schedules have become the norm, making time for wellness has become more important than ever.
This was the message shared by BlueWater Day Spa endorsers David Licauco, Fabio Ide, Ellen Frojd, Teejay Marquez, and newest endorser Janeena Chan during the brand’s recently held “Summer Unwind” event at BlueWater Day Spa Eton Greenhills.
Hosted by Jerome Sangalang, the gathering brought together members of the entertainment media, lifestyle personalities, and friends of the brand for an afternoon focused on self-care, wellness, and meaningful conversations about maintaining balance amid busy lifestyles.
Lucky Chinatown continues to strengthen its role as a cultural destination in Binondo as it hosts the SAFATOS Pilipinas Exhibition, a showcase of award-winning Philippine footwear designs that earned international recognition at the International Footwear Design Competition 2026 held in Guangzhou, China.
Co-presented by the Department of Science and Technology - Philippine Textile Research Institute and Lucky Chinatown, the exhibition opened on June 12 in celebration of the 128th Philippine Independence Day and will run until June 30, 2026 at the Lucky Chinatown Atrium.
The journey itself is effortless, with complimentary boat transfers available from the Davao Welcome Center where guests can enjoy a smooth crossing to Samal Island, bypassing the usual barge queues and beginning their celebration the moment they step aboard.
The Manila Hotel once again opens it Grand Lobby to a celebration of heritage, artistry, and national pride with Draped in Valor, Fashioned in Freedom: 2026 Philippine Independence Showcase, presented in partnership with Designers Circle Philippines.
In celebration of the 128th Philippine Independence Anniversary, this year’s exhibit is anchored on the theme “Kalayaan, Kinabukasan, Kasaysayan.”The showcase brings together a striking collection of Filipiniana gowns and locally woven textiles that reflect the country’s rich cultural identity and evolving creative spirit.
Scenic views and diverse dining choices create a celebration to remember.
Make Dad’s special day even more meaningful with a dining experience where every table takes you on a journey of flavors and cultures. Set against Venice Grand Canal’s scenic waterways and charming architecture, the destination offers a thoughtfully curated mix of restaurants, each bringing its own distinct taste of the world to dads who deserve nothing less than an exceptional feast.
From bold Japanese comfort dishes to refined Italian plates and interactive culinary experiences, here’s where to take Dad on a table set for adventure:
Botejyu
For the dad who enjoys Japanese comfort food, Botejyu brings the flavors of Osaka through hearty, savory dishes made for sharing. Its Premium Mix Okosoba is a satisfying pick packed with beef, pork belly, shrimp, octopus, and egg, making it a flavorful choice for dads who like their meals filling and full of character.
“Fathers play a vital role in all our lives, guiding us through life’s challenges by offering guidance and support. Araneta City pays tribute to all the fathers out there who consistently show unwavering love to their families. We hope the activities we’ve prepared will create more unforgettable moments with Dad,” said Marjorie Go, Vice President for Marketing of Araneta City.
Exclusive pit stop perks for dads
Araneta City offers a rewarding twist to this year’s celebration with Dad’s Pit Stop Father’s Day promo, designed to make the day even more memorable. Fathers who make a minimum purchase of P3,000 at participating stores and restaurants within Araneta City can redeem an exclusive Dad’s Pit Stop Gift Card. From a complimentary movie pass at Gateway Cineplex 18 to free food and beverage perks from popular dining partners, there’s a treat for every dad.
Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans
The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a successful opening day turnout, the three-day fair continues to spotlight proudly local products and meaningful stories from MSMEs across Negros Occidental — proving why this event deserves a spot on everyone’s weekend plans.
Since the energy crisis, many Filipinos have been exploring alternative modes of transport and rediscovering the benefits of cycling—whether for daily commutes, quick errands, or weekend leisure rides. All for cyclists across the country, SM is making it sustainable to choose two wheels over four at their most-loved SM Supermalls.
Designed with convenience in mind, many SM malls offer bike-friendly infrastructure and facilities that support riders who prefer a greener way to travel. From safe, dedicated bike lanes and accessible bike parking areas to convenient entrances and cyclist-friendly amenities, SM continues to welcome riders who want to make cycling part of their everyday routine.
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SM Active Hub powers the Philippines' largest sports playground across 90 malls nationwide
Across the country, a growing community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn new sports, and connect with like-minded communities, turning SM malls into the country's largest network of active lifestyle destinations.
Meaningful moments with dad become unforgettable as Solaire Resort North brings the spotlight to the Father’s Day champion. This Father’s Day weekend, celebrate dad with a grand tribute worthy of winners at Quezon City’s first and only five-star integrated resort, and indulge in immersive activities and offers for the entire family this June.
Unwind with the ultimate staycation for dad and enjoy a hearty breakfast for the family at Fresh with complimentary welcome amenities for a special touch from June 19 to 21. Relaxation gets better for dad with 20% off on holistic wellness experiences at the Spa & Salon, alongside 30% off services with PACE for recovery and conditioning for an active weekend.
Surrounded by the natural beauty of Samal Island, guests can look forward to tranquil mornings by the sea, leisurely days spent by the beach or pool, and memorable culinary experiences that showcase the rich flavors of Mindanao and beyond.
Your Independence Day Getaway Starts Here
For a limited time, guests can enjoy up to 30% savings on Discovery Samal's Best Available Rates through the Independence Day Travel Sale, with room rates starting at Php 14,000 net per night. Available for stays from June 4 to December 17, 2026, the offer gives travelers the flexibility to plan an island escape well beyond the holiday itself.
Eastwood City’s Cyber & Fashion Atrium transformed into an engaging hub for sustainability as it hosted “Bantay Ilog: The PMRCIP IV Digital Info-Caravan,” an interactive public exhibition designed to raise vital awareness about disaster preparedness and flood mitigation along the critical Pasig-Marikina River basin.
On Friday, June 5, 2026, from 1:00 PM to 4:00 PM, the campaign hosted its main seminar event, featuring project presentations, open forums, and community solidarity ceremonies alongside the culmination of its digital exhibit.
By opening its central spaces to this crucial campaign—steered by the Department of Public Works and Highways (DPWH) and backed by the Japan International Cooperation Agency (JICA)—Eastwood City provided an accessible community platform where residents, professionals, and everyday mallgoers could easily connect with the grand-scale engineering and community efforts protecting their neighborhoods.
This June, The Manila Hotel pays tribute tofathers with a selection of dining experiences and thoughtful treats designed for discerning tastes and meaningful gatherings. From generous buffet spreads andintimate fine dining, to family-style feastsand take-home indulgences, the hotel offers memorable ways to celebrate Dad.
At Café Ilang-Ilang, Father’s Day takes center stage on June 21, 2026, with the restaurant’s well-loved international buffet. Guests may enjoy lunch at Php 3,888 nett per person and dinner at Php 4,988 nett per person. As a special gesture, diners will receive a complimentary glass of draft beeror Shirley Temple, paired with a choice of a brownie or a keepsakeWilly the Bear keychain.
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Disney+ Philippines is giving fans and families even more reasons to subscribe this season with an exciting raffle promo that could turn streaming into an unforgettable real-world experience.
From June 2 to July 21, 2026, consumers who subscribe to a Disney+ Annual Plan (Basic or Premium) will get a chance to win a fully paid trip to Shanghai Disney Resort, where Disney stories come to life in one of the world’s most magical destinations.
Vietjet Unveils Mega Sale Until June 7 including Manila–Ho Chi Minh City
Vietjet is bringing one of its biggest promotions of the year directly to Filipino travellers, offering 12 million promotional tickets including fares on the Manila–Ho Chi Minh City route. The mega sale runs until 7 June 2026 and covers the airline's extensive domestic Vietnam and international flight network.
Vietjet is also celebrating its continued international expansion with two new routes connecting Hanoi with Almaty (Kazakhstan) and Prague (Czech Republic), both scheduled to commence on 10 October 2026.
Taking place from June 12 to 14, 2026, the event gives couples the chance to explore wedding possibilities in an island setting and meet some of the region’s sought-after wedding industry partners. More than a showcase, From First Kiss to Forever Bliss reflects Discovery Samal’s support for local creatives, entrepreneurs, and wedding professionals who help bring unforgettable celebrations to life.
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Vietjet recently announced a new direct route between Cebu, one of the Philippines' leading economic and tourism hubs, and Ho Chi Minh City, Vietnam's largest commercial centre, marking the airline's latest expansion in the Philippine market.
The new service is scheduled to commence on December 11, 2026, operating five round-trip flights per week and doubling Vietjet's total capacity between the Philippines and Vietnam.
With its “Coolest Summer Ever” campaign, the airline is spotlighting Sydney as the perfect escape from the intense heat and erratic weather in the Philippines. It’s time to swap the sweltering tropical sun for a crisp, winter getaway Down Under.
While the Philippines finds itself in the most humid months of the year, Sydney offers a refreshing contrast. Temperatures dip, fashionable layers come out, cafés feel cozier, and the city transforms into a destination that feels entirely new for many Filipino travelers.
The campaign positions Sydney not just as a travel destination, but as a seasonal experience.
From scenic walks around Circular Quay and the Sydney Opera House to discovering hidden cafés, winter markets, museums, and nearby nature escapes, the city offers travelers a chance to slow down and experience a different side of summer altogether. A summer that’s cool, calm, and refreshing.
Join the more than 400 families who have started their golden visa applications and enhance your global mobility. Vicky Luis, Co-founder and President of Golden Visa Centrale, will lead the sessions, providing detailed insights into each program’s residency benefits and investment potential:
Portugal: Invest €500,000 in a private equity fund backed by prime real estate in Lisbon’s central business district. This offers a pathway to citizenship in five years with a minimal stay requirement of just seven days per year.
Greece: Invest €250,000 in a property in Athens, located in the upscale Kastella neighborhood overlooking the Port of Mikrolimano. This prime location offers a vibrant lifestyle filled with Mediterranean charm and provides a strategic blend of urban connectivity and coastal living. Benefits include a five-year permanent residence visa, family reunification for up to three generations, visa-free Schengen travel, fast processing, and no minimum stay requirement.
Beyond knowing who we love, we also celebrate those who have come to fully understand who they are and how they choose to express themselves. This is the heart of “Free To Be HUE,” honoring individuality, no matter the colors of your identity, while celebrating the beauty of a community that comes together in diversity. Symbolized by a colorful pinwheel, the campaign reflects every color represented in a community that moves together as one.
Filipino visual artist Joel Reglos is set to unveil his highly anticipated fifth solo exhibition, "Reminiscence," a profound visual homecoming that explores the intersection of artistic evolution and spiritual endurance. In partnership with Altro Mondo Creative Space, the exhibit will be opening this May at the Gateway Gallery. The collection serves as both a retrospective of Reglos’s foundational aesthetics and a deeply personal testimony of the faith that sustained his rise in the Philippine contemporary art scene.
In "Reminiscence," Reglos deliberately steps back from the present to re-engage with the raw energy of his formative years. Known for his mastery of the impasto technique and his signature use of heavy, sculptural textures, Reglos utilizes this exhibition to honor the specific palettes and vertical color compositions that first defined his voice. The works are not merely recreations of the past, but rather a sophisticated dialogue between the artist he was and the master technician he has become.
From L-R: Reynalyn Tomada, Operations Director of Radlink Philippines Corporation; Darren Lim, SVP, Group CCO Office of Fullerton Health; Carmie De Leon, Country General Manager, Radlink Philippines Corporation; Cathy Brillantes-Turvill, President of Nurture Wellness Village; Emilia Vizconde, Marketing at Nurture Wellness Village
Araneta City is making the most out of summer with a lineup of citywide offers aimed at families, friends, and individuals looking to enjoy leisure time without leaving Metro Manila. From shopping and dining deals to wellness experiences and staycations, the summer campaign brings together experiences across the City of Firsts.
“Summer is a season when people naturally seek time to slow down, reconnect, and enjoy simple moments. Through our summer lineup, we wanted to make everyday leisure more accessible—whether that means spending time with family, enjoying a good meal, or discovering a new way to relax, all within the city,” said Marjorie Go, Vice President for Marketing of Araneta City.
Get lucky and win cool gadgets
Araneta City kicks off its summer festivities with the Win Your Snaps raffle promo. Lucky participants may win cool gadgets such as iPhone 17, DJI OSMO 360 Standard, DJI OSMO Pocket 3 Creator Combo, and DJI Action 5 Pro Standard. A single-receipt purchase worth P1,500 from any Araneta City establishment is equivalent to one raffle ticket. Promo period runs until June 30.
He then rebuilds those visions through the steampunk lens: Clockwork maidens harvest fields of copper. Gas-masked Malakas and Maganda are awakened by an automaton raven coming out of a copper bamboo stem. Baroque churches sprout smokestacks and rivets. The result is not nostalgia, but a collision: precolonial spirit, colonial trauma, and industrial futurism all welded onto the same canvas.
Communities come together across 24 malls for runs, pickleball, and free play on April 11
SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.
Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.
Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.
Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary.
On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall of Asia and SM North EDSA, anchoring a coordinated, high-energy experience across the country.
Energy spikes at SM City La Union as players bring the heat to beach volleyball, powering the momentum of SM Active Hub.
SM maximizes every space to build the largest playground in the country, where movement is shared and accessible. Across its malls, Filipinos engage in running, pickleball, ice hockey, figure skating, basketball, volleyball, biking, and football, drawing both seasoned athletes and first-time participants.
Momentum builds at SM Mall of Asia as runners take over the bay during the SM Active Hub anniversary weekend, turning every stride into a celebration of movement.
Running remains a core pillar. In 2026, SM activates 24 malls with dedicated running paths, supported by 45 running clubs and 55 running events. What used to be solo is now social. Partnerships continue to scale the platform, with Runrio leading the Philippine Marathon Majors, including the Manila leg and the 42-kilometer EDSA Marathon on Independence Day.
Pickleball and fitness racing expanded the ecosystem. SM Active Hub featured 12 permanent and 13 semi-permanent pickleball courts, accelerating one of the fastest-growing sports in the country. SM North EDSA hosted the Toby’s Pickleball Superseries, while SM Mall of Asia staged fitness racing events for both competitive and casual participants, with both activations happening on April 11 as part of the anniversary.
Future football stars take the spotlight at SM City Laoag as kids bring energy and skill to the game.
The platform now operates at national scale, connecting thousands of participants, partner brands, and sports communities. This drove repeat participation, longer dwell time, and deeper engagement across malls.
Intensity peaks at SM Mall of Asia as athletes push limits in fitness racing, driving the competitive spirit of SM Active Hub.
The anniversary highlighted “Free Play, Full Fun,” opening activities to families, barkadas, and walk-in mallgoers with no barriers to entry. During Free Play Weekend on April 11 to 12, malls nationwide hosted pickleball, running, bowling, table tennis, Zumba, karatedo, chess, dance fitness, karate, biking, football, basketball, volleyball and taekwondo, turning everyday mall visits into active, shared experiences.
SM Active Hub sustains the momentum beyond the anniversary, with sports activations continuing throughout the summer across all SM Supermalls. A full calendar of runs, pickleball sessions, fitness classes, community tournaments, the Groove Dance Showdown, and Summer Sports Clinic keeps the platform active and accessible, driving repeat visits and sustained engagement while positioning SM as the go-to destination for movement and play during the season.
Game on at SM City Lipa as NU Lipa basketball players lead the action with speed, precision, and control on the court.
SM Supermalls continues to evolve the modern third space, integrating retail, wellness, and social connection into one ecosystem. For Gen Z and Gen Alpha, participation is social, shareable, and community-driven.
A pickleball tournament brought the heat to the courts at SM North EDSA, rallying players and spectators for a full day of fast-paced action.
“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.”
Free Play Weekend ran alongside the anniversary activities.
Precision and discipline take center stage as young athletes showcase taekwondo at SM City Masinag.
As part of its Here to Move campaign, SM Active Hub welcomed Canadian National Champion and PPA Tour athlete Mackonner Dy for a multi-mall tour from April 9 to 12, reinforcing its push to grow pickleball in the Philippines and expand access to international-level play.
All smiles as Canadian National Champion and PPA Tour athlete Mackonner Dy joins Pickleball for Kids at the pickleball court of SM City Sta. Mesa during the SM Active Hub Anniversary.
SM Active Hub extended beyond the mall through the SM Malls Online app, its official digital companion. Users accessed event schedules, registered for activities, unlocked rewards, and stayed updated on runs, pickleball sessions, and fitness events across all SM malls. It centralized the experience, turning every visit into a connected, on-demand journey.
#HereToMove #SMActiveHub
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SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall.
The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.
Not everything goes according to script, but honestly, that’s where the best parts can happen.
It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it.
So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.
