The country’s new tourism campaign logo, It's More Fun In The Philippines, won the Grand PrixAward for Best Design for Corporate/ Brand Identity Category at the recent Adobo DesignAwards 2012. The logo, which is a banig weave (local mat) that forms the map of the Philippines, was also judged as Best Design in the Logo Category, making it a double victory for the Philippine tourism brand that evening.
Held last April 20, 2012 at the M Cafe, the Adobo Design Awards champions the best inPhilippine design and recognizes the talents behind them. Originally launched in 2007, the competition promises to up the ante and bring out the best of the best. Submitted works were judged by top men and women of advertising and design measuring up to global standards of excellence.