The Philippines played host to 10 ASEAN member nations for the biggest regional event in the travel industry – Asean Tourism Forum (ATF) 2016. The forum, which gathered all the member countries’ tourism sector representatives, showcased the ASEAN region as a prime tourist destination.
Joining the annual event were the tourism representatives of the 10 member nations including Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. With the theme ‘One Community for Sustainability’, ATF 2016 aimed to project ASEAN as a beautiful and versatile single destination that will attract more tourists and strengthen ties among the various sectors of the ASEAN tourism industry.
Organized by the Department of Tourism (DOT), TTG Asia, the Asean Tourism Association (ASEANTA) and the Tourism Promotions Board (TPB), the forum also gave the Philippines the opportunity to highlight the Visit the Philippines Again (VPA) 2016 campaign which aims to entice local and international travelers to visit and experience the country all over again.
Welcoming guests were DOT Secretary Ramon Jimenez Jr. together with TPB COO Domingo Ramon Enerio III. Also joining the event were 35 VIPs from the member nations.
“Hosting the ATF 2016 was such a proud moment for all of us. Beyond the conference walls of the meeting, the delegates experienced our country in different ways—from our diverse natural wonders to our rich cultural heritage and the warmth of the Filipino people. The forum allowed the exchange of ideas for the progress of the ASEAN economies, and built stronger friendships between the nations,” shares Jimenez.
Enerio remarked, “We were honored to have hosted one of the biggest travel events in the ASEAN region, the ASEAN Tourism Forum 2016. We gave our best to ensure the success of this event, but most importantly, we made sure that our delegates had a great and memorable experience in the country.”
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