Under the theme “Let’s Home Party!” the “Wow! Taiwan Selects Pop-up Store” debuted in the Philippines to support Taiwanese manufacturers in exporting products to the country while giving Filipinos a fresh impression of Taiwan. The Philippines is only the store’s first stop in the ASEAN region this 2016.
Authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA), the Commerce Development Research Institute (CDRI) ran the week-long exhibition from May 23 to 29 at the Glorietta Mall to showcase products that appealed especially to younger consumers.
“We’ve studied the Philippine market for years, and have seen that the youth made up most of the population,” said Josh Kang, Director of the Department of Global Marketing & Consulting Division of Marketing Research, Wow! Taiwan Selects. “We were convinced about the strong market potential of the country, and that’s why we decided on a store theme that grabs the attention of young Filipinos.”