Under the theme “Let’s Home Party!” the “Wow! Taiwan Selects Pop-up Store” debuted in the Philippines to support Taiwanese manufacturers in exporting products to the country while giving Filipinos a fresh impression of Taiwan. The Philippines is only the store’s first stop in the ASEAN region this 2016.
Authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA), the Commerce Development Research Institute (CDRI) ran the week-long exhibition from May 23 to 29 at the Glorietta Mall to showcase products that appealed especially to younger consumers.
“We’ve studied the Philippine market for years, and have seen that the youth made up most of the population,” said Josh Kang, Director of the Department of Global Marketing & Consulting Division of Marketing Research, Wow! Taiwan Selects. “We were convinced about the strong market potential of the country, and that’s why we decided on a store theme that grabs the attention of young Filipinos.”
The pop-up store featured delicacies, cosmetics, fashion, technology, and modern household goods catering to a younger market. The store was designed to exude a party-like vibe, while the use of bright, energetic colors such as blue, yellow, and orange that created an atmosphere modern Filipino families would enjoy.
For the Philippines, 15 popular Taiwanese brands were introduced, with freebies and demos so guests would get a taste of Taiwan’s best.
Featured beauty and skincare brands included Dr. Morita, a facial mask brand that has sold 30 million pieces worldwide; Naruko, which makes natural skincare products; TS6, a globally famous probiotic brand for women’s health; Hydron, the top Taiwanese contact lens brand; Dr. Formula, a body and beauty care line developed by a professional medical team; and City Color, a brand known for its affordable fashion cosmetic products.
As for lifestyle, the pop-up store introduced Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O’Ringo, a well-known handmade leather shoe brand in Taiwan; and Kimo Footwear, which adopts German design to Asian needs to design comfortable shoes.
Finally, guests indulged in delectable treats and beverages from Taiwan, including Seven Seven, a chocolate snack brand that has sold 6.75 billion chocolate treats worldwide; Taiwan Beer, an authentic Taiwanese beer in classic and fruit flavors; Sweet Mountain, which offers updated versions of traditional cookies and jelly treats; Royal Family, a brand famous for its Japanese-style rice cake; and Yon Ho, a soy milk brand that is popular internationally.
The “Wow! Taiwan Selects Pop-up Store” will next be making stops in Indonesia and Vietnam.
For more about the featured products, please visit http://www.wowtaiwanselects.tw.
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