Planning your next travel adventure? Japan and South Korea remain popular destinations, celebrated for their rich cultural heritage, culinary delights, and scenic beauty. Agoda noted that they are some of the countries most visited by Filipinos. Interestingly, 2025 marks a year of exploration, with an Agoda survey revealing that 84% of travelers are eager to discover new destinations. This trend adds to the allure of exploring lesser-known, off-the-beaten-path locations within Japan and South Korea, offering fresh experiences in these beloved destinations, especially if you’ve been here a couple of times.
For those seeking unique experiences away from the usual crowds, these spots in Japan and South Korea offer the perfect opportunity to explore something fresh and extraordinary. Both countries offer a blend of traditional and modern experiences that resonate deeply with Filipino travelers, who appreciate the accessibility, vibrant cities, and family-friendly attractions. For 2025, consider adding these hidden gems to your travel list for a unique and unforgettable experience.
Japan
1. Tottori Sand Dunes, Tottori Prefecture
Source: Japan Guide
Nestled along the Sea of Japan and just outside the Tottori city center, the Tottori Sand Dunes offer a slice of desert-like beauty. Spanning 16 kilometers, these dunes are perfect for sandboarding, camel rides, or simply admiring the striking landscape. Formed over thousands of years by sand from the Sendaigawa River carried to the coast by ocean currents, they are a geological wonder. Nearby, visit the Sand Museum to marvel at intricate sand sculptures crafted by international artists.
2. Shirakami Sanchi, Aomori and Akita Prefectures
Source: Experience Shirakami
A UNESCO World Heritage Site, Shirakami Sanchi is a pristine forest with ancient beech trees, waterfalls, and serene hiking trails. The estimated 8,000-year-old forest is also said to be the inspiration for Studio Ghibli’s Princess Mononoke (1997). For a peaceful retreat, explore the Anmon Falls or trek to the peak of Mount Shirakami for breathtaking views.
South Korea
3. Hahoe Folk Village, Andong
Source: Asia Society
Step back in time at Hahoe Folk Village, a UNESCO-listed site preserving Korea’s traditional hanok houses. Located in Andong, this living museum offers a glimpse into the Joseon Dynasty’s culture. Don't miss the mask dance performances and savor authentic Andong jjimdak, a flavorful braised chicken dish.
4. Oedo Botania, Geoje Island
Source: Visit Korea
This hidden paradise is a marine botanical garden on Geoje Island. Featuring European-style terraces, lush gardens, and panoramic sea views, Oedo Botania feels like a dream. Accessible by ferry, it’s a serene escape perfect for nature lovers and photography enthusiasts.
5. Damyang Bamboo Forest, Damyang
Source: Visit Korea
Escape to the lush greenery of Damyang Bamboo Forest, also known as Juknokwon. This tranquil retreat offers winding paths surrounded by towering bamboo, providing a peaceful atmosphere for leisurely walks. The area is also famous for its bamboo-inspired dishes, such as bamboo rice and bamboo ice cream, which are must-tries for any foodie.
How to travel safely and in style
The allure of hidden destinations lies in their ability to offer something different—a break from the usual tourist crowds and a chance to immerse yourself in untouched beauty and local culture. Exploring such places often feels like uncovering a secret, making every moment more personal and memorable. Imagine the thrill of standing atop the Tottori Sand Dunes, feeling the expanse of a desert-like wonder, or wandering through the tranquil paths of Namiseom Island, surrounded by the fiery colors of autumn.
Timing is everything when visiting these hidden gems. Traveling during off-peak seasons allows you to experience the destinations at their most serene, whether it’s walking along Shirakami Sanchi’s pristine trails or exploring Oedo Botania’s lush gardens without the rush of crowds. This also ensures that you have ample time to soak in the atmosphere and truly connect with your surroundings.
Reaching these spots is often an adventure in itself. From scenic ferry rides to winding bus routes, the journey becomes part of the experience. Researching transportation options ahead of time ensures a smoother trip, while regional travel passes can help you save both time and money.
To make the most of these destinations, dive into the local way of life. Engage with locals, learn their stories, and savor regional delicacies like Andong jjimdak or unique dishes from Tottori Prefecture. Even a simple exchange of pleasantries in Japanese or Korean can open doors to warm conversations and lasting memories.
As you plan your trip, remember that hidden destinations often come with their own set of challenges, such as remote locations or limited facilities. This is where comprehensive travel insurance becomes essential. Developed in collaboration with GCash and Malayan Insurance, Travel Master ensures you’re covered for personal accidents, flight delays, lost luggage, medical emergencies, and even COVID-19 protection. Securing this coverage is effortless—simply head to the GInsure page in your GCash app, choose Travel Master, and fill in your travel details. Within moments, you’ll have a policy that keeps you protected no matter where your journey takes you.
Exploring hidden destinations isn’t just about seeing new places; it’s about forging unique memories and experiencing the world in a way that feels personal and extraordinary. Whether you’re chasing nature’s marvels, immersing yourself in cultural heritage, or seeking peaceful retreats, the hidden gems of Japan and South Korea await. Start planning now and let the road less traveled lead you to unforgettable memories.
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