With Filipinos investing in ‘once-in-a-lifetime’ musical experiences, GCash enables worry-free travel with a convenient platform for travel insurance and enables payment options overseas
From Swifties who flocked to The Eras Tour to KPop stans chasing their biases, Filipinos are increasingly willing to travel overseas to see their favorite music acts.
Many combine these trips with vacations to fuel the growing trend of music tourism. A study by Expedia notes that 44% of the respondents would travel to take in a concert as an excuse to visit a new destination.
However, music tourism is an investment in itself. The costs of flights, accommodations, tickets, merchandise, and daily expenses add up, and concertgoers save for months, even years, to make it happen.
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