DOT’s Immersive Cube Experience Showcases the Philippines’ Tourist Spots Like an Artwork

Like a visually appealing artwork, art enthusiasts and collectors marvel at the natural and man-made wonders of the Philippines through the “Immersive Cube Experience”— an innovative attraction that brought the country’s beauty to life in an art setting.

The Department of Tourism (DOT) launched the Immersive Cube Experience during the ManilArt 2024, one of the country’s longest-running visual arts fairs, held at the SMX Convention Center Aura in Taguig City last October 9, 2024. This event bridged the world of tourism and art, attracting both art aficionados and curious onlookers.

The photo and video booth enabled visitors to witness the Philippines’s world-renowned tourist destinations through five LED screens seamlessly arranged to create a 3D-like environment. The cube’s interior featured three walls, a ceiling, and a floor— swathed in blue, reminiscent of the Philippines’ crystal-clear waters. The vibrant Love the Philippines campaign was prominently displayed setting the tone for the celebration of the country’s natural and cultural riches.