It’s an oft-quoted remark that when buying a property, there are only three things that one should consider: location, location, location. This emphasis on where the property is sited rests its argument that location will determine the quality of your life and how fast—or how slow—your property will appreciate in value. Of course, a variety of market forces dictates the price of real estate but it’s safe to assume that the more urbanized the area is, the more expensive the property becomes.
“Aside from the track record of the developer, another crucial factor to consider is location,” says Emma Amores, Corporate Communications Head. “Way before planning for our high-rise developments, we have already determined key areas that are desirable for the end user and have the most potential for growth. We also play to the strengths of the location. For instance, in Katipunan, we know that our target market there is composed mainly of parents who want to give their children the best possible accommodation in their college life.”
