Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City's free seminar for its lessees held on May 16 at the Gateway Cineplex 15 of Gateway Mall 2.
Yao, also known as “The Marketing Sensei PH,” discussed in the seminar some marketing basics, reinforcing the importance of customer-centric marketing strategies in today’s competitive landscape. He also shared marketing tips and tricks that will help businesses maximize profitability while providing better customer experiences.
Yao began his presentation with a discussion on value, defined in marketing as a customer-perceived difference in a brand’s product or service when compared to those offered by competitors. He said that one easy way for businesses to identify value for customers is by asking themselves why a customer should buy from them.