In today’s fast-paced retail environment, customer expectations are higher than ever—and frontline staff are at the heart of meeting them.
This was the central theme of the latest free seminar hosted by Araneta City in partnership with the J. Amado Araneta Foundation (JAAF) and the Department of Trade and Industry (DTI) on August 8 at The Hub in Cyberpark Tower 1.
Leading the discussion was entrepreneur and sales coach Ruben Lanot, who shared practical insights on how retail teams can elevate the in-store experience and build lasting customer relationships.
He highlighted the important role that frontline retail staff play in a business, directly influencing customer experience, sales, and loyalty through service and product knowledge. “More than just employees, frontline retail staff are the living, breathing representation of a business, and its success greatly depends on their ability to connect with customers,” Lanot said.
