Empowering Staff for Success: Key Takeaways from Araneta City’s Seminar on Retail Management

In today’s fast-paced retail environment, customer expectations are higher than ever—and frontline staff are at the heart of meeting them. 

This was the central theme of the latest free seminar hosted by Araneta City in partnership with the J. Amado Araneta Foundation (JAAF) and the Department of Trade and Industry (DTI) on August 8 at The Hub in Cyberpark Tower 1.

Leading the discussion was entrepreneur and sales coach Ruben Lanot, who shared practical insights on how retail teams can elevate the in-store experience and build lasting customer relationships.

He highlighted the important role that frontline retail staff play in a business, directly influencing customer experience, sales, and loyalty through service and product knowledge. “More than just employees, frontline retail staff are the living, breathing representation of a business, and its success greatly depends on their ability to connect with customers,” Lanot said.

Araneta City empowers lessees to harness digital tools in exclusive seminar

City of Firsts holds learning session on digital marketing for tenants

In this day and age, where more and more people are online and living a large part of their lives on the internet, knowledge of digital marketing tools and techniques is imperative for any entrepreneur aiming to reach out to the right audience. With this in mind, Araneta City held an insightful seminar on digital marketing for its lessees last July 29. 

The City of Firsts invited Rochefel Rivera, Chairperson of the Filipino Online Professional Service Cooperative (FOPSCo) and Head of Business Development of Professional VAs, to discuss with the lessees the various tools that entrepreneurs can use to expand their reach online. From search engine optimization (SEO) to app-based marketing, she gave the attendees relevant tips that would help them stand out in today’s digital marketplace.