Araneta City blooms in pink for Breast Cancer Awareness Month

Breast cancer continues to be a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas lost their lives in the fight against breast cancer between 2018 and 2021, a heartbreaking reminder of the impact this disease has on countless women and their families.

This October, in honor of Breast Cancer Awareness Month, Araneta City is taking a prominent stand in raising awareness for this vital cause. With the theme "Bloom in Pink," the City of Firsts is transforming into a symbol of hope, shining a light on the strength of women battling breast cancer while providing unwavering support to survivors.