Seminar for Araneta City tenants highlights experience-led retail, “treatonomics,” Gen Z influence, and AI-powered discovery
As consumer behavior shifts toward experience-driven spending and artificial intelligence reshapes how people discover and purchase products, retailers are being urged to rethink not only what they sell, but how they sell. From the rise of “treatonomics” and values-led shopping among Generation Z to the growing influence of generative AI platforms on buying decisions, businesses face increasing pressure to differentiate and modernize their operations.
