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It's More Fun In the Philippines Repackaged With New Campaign

There is a new tourism campaign that was launched by the DOT today which aims to bring a fresh look in promoting the country to the world. The department kept the catchy phrase of "It's More Fun In The Philippines" and pointed that follows the consistency made by Asian countries like Malaysia, Thailand, and India.

The unveiling was led by DOT Secretary Bernadette Romulo-Puyat which also revealed the campaign with specific details like the new logo, font, and direction of the tourism objectives. The new logo shows a new style yet with a similar theme of weaved lines which shows how culture and beauty of the country is intertwined.