In this day and age, where more and more people are online and living a large part of their lives on the internet, knowledge of digital marketing tools and techniques is imperative for any entrepreneur aiming to reach out to the right audience. With this in mind, Araneta City held an insightful seminar on digital marketing for its lessees last July 29.
The City of Firsts invited Rochefel Rivera, Chairperson of the Filipino Online Professional Service Cooperative (FOPSCo) and Head of Business Development of Professional VAs, to discuss with the lessees the various tools that entrepreneurs can use to expand their reach online. From search engine optimization (SEO) to app-based marketing, she gave the attendees relevant tips that would help them stand out in today’s digital marketplace.
